Introducing ColorProof

Next Generation Color Care ColorProof Evolved Color Care is a complete line of professional luxury products designed exclusively for color-treated hair. These next generation formulas combine the latest innovations in ingredient technology with best-in-class ingredients to create a new standard in color care.

It’s What’s Inside That Counts

We are obsessed with excellence. We use only the finest, next generation, super luxury ingredients to deliver superior product performance that dramatically improves hair condition while maximizing color retention.

All color fades with time due to shampooing with harsh surfactants, heat styling and environmental factors such as exposure to UVA/UVB rays, which lessens the pigments deposited in hair causing fadeage and damage. ColorProof formulas resist fadeage and reverse damage by utilizing a proprietary combination of the newest technologically advanced ingredients fused together for unsurpassed performance including:

 

ADVANCED COLORLAST SYSTEMtm FEATURING CHROMAVEIL® & HELIOGENOL®
Breakthrough ingredients that together provide powerful full spectrum UVA/UVB color protection.
PROPRIETARY SULFATE-FREE/SALT-FREE BLEND OF 7 SURFACTANTS
Not all sulfate-free shampoos are created equal. ColorProof shampoos rise above utilizing an exclusive blend of the newest, super premium surfactants to deliver the most gentle cleansing possible with an explosively billowy lather that rinses clean and provides 96% color retention.* The result is clean, healthy hair with exceptional color vibrancy.
NANO TECHNOLOGY
Nano-sized particles (1/50,000 the size of a human hair) allow active ingredients to safely penetrate deeper into the hair shaft to strengthen, repair, add shine, increase color vibrancy and deliver maximum color and heat protection while dramatically improving hair condition like never before possible.
ANTI-AGING INGREDIENTS
A powerful blend of ingredients restore elasticity and tensile strength while adding exquisite shine, returning hair to its most youthful condition possible.
NEW FLEXSHIELD TECHNOLOGY
Revolutionary polymers shrink wrap hair for unsurpassed heat and color protection up to 450°.
PROTEIN POWER COMPLEX
Superior blend of proteins derived from potatoes and soybeans increase elasticity and tensile strength while repairing and restoring hair.
CERTIFIED ORGANIC BOTANICALS
Provide natural conditioning to balance, nourish, and protect.
What’s Not in Our Products
All ColorProof products are formulated to deliver all of the good benefits, and none of the bad. 
All Products are:
Sulfate-free | Salt-free
Gluten-free | Paraben-free
Phthalate-free | PABA-free
Carcinogen-free | MEA & DEA-free
Biodegradable formulas
Recyclable packaging wherever possible
100% vegan
Never tested on animals
Keratin-free