Elumen is a high performance permanent hair color that is oxidant-free.

BENEFITS

ELUMEN IS A HAIR COLOR THAT ELUMINATES THE HAIR INTENSIVELY FROM INSIDE OUT TO ACHIEVE INTENSE, RESULTS FOR COLOR PROFESSIONALS: 

• Intense and brilliant color results
• Exceptional shine
• Remarkable and incredible durability
• Amazing, healthy looking hair

UP TO 76% MORE COLOR INTENSITY COMPARED TO OXIDATIVE PERMANENT HAIR COLORS

TECHNOLOGY

ITS REMARKABLE TECHNOLOGY MAKES ELUMEN A PHYSICAL COLOR, WHICH MEANS THAT IT WORKS ENTIRELY WITHOUT OXIDIZING BUT STILL ACHIEVES SPECTACULAR AND LONG-LASTING COLOR RESULTS.

MAGNET EFFECT

A coloring process that eclipses conventional technologies: the Elumen magnet-effect creates a new dimension of intensity and durability. Intensive Elumen pigments are physically drawn deep inside the hair where they are anchored securely to produce amazingly intensive and remarkably long-lasting color results.

REPAIR EFFECT

More than just a color: the Elumen repair-effect creates brilliance and shine. Like an impure diamond, porous areas of the hair diffuse the light making the hair appear stressed and dull. Elumen fills the porous areas inside the hair and improves the hair structure to reflect light perfectly.

1. Light hitting an impure diamond is diffused by the flaws, which means that the stone loses its sparkle.

2. By contrast, a flawless diamond reflects the light perfectly and maximises its brilliance.

ELUMEN

Elumen is ammonia-free, non-oxidative and gentle for the hair.

CONVENTIONAL OXIDATIVE COLOR

VIRGIN HAIR